BRIAN LAVALLE
Foundation
Brian LaValle’s formative years in Liverpool, New York, laid the groundwork for his future leadership style. He learned the value of integrity, trust, and personal accountability—delivering newspapers before sunrise and assisting with his grandfather’s paving business by laying, tamping, and grading asphalt. These early responsibilities shaped his core belief that lasting success depends on consistent effort, transparency, and a commitment to doing things right.
Academic
While pursuing a Business Administration degree at the State University of New York at Oswego, LaValle managed a small driveway-repair operation—a venture that sharpened his entrepreneurial instincts and kept him close to his family and community. Simultaneously, he earned a spot as a snare drummer for The Cadets, a prestigious drum corps with exacting standards. This elite musical experience underscored the importance of discipline, teamwork, and continuous refinement—skills he would soon apply to business settings.
Angi
In joining what would become Angi (formerly ServiceMagic/HomeAdvisor), LaValle combined his contractor’s perspective with strategic vision to support the company’s growth from roughly $40 million to well over $1 billion in annual revenue. During this period, he refined incentive models, improved lead distribution, and bolstered alignment across homeowners, contractors, and a rapidly expanding sales force. His intrapreneurial approach helped transform Angi into an industry leader—proving that trust, shared goals, and thoughtful innovation can drive sustainable, large-scale results.
Reputation Management
After a decade of enterprise-level achievements, LaValle moved into the online reputation management arena with NetReputation and Repspert. There, he introduced data-driven compensation structures and transparent onboarding systems that restored credibility for home services providers facing negative online reviews. The immediate, tangible improvements demonstrated that well-crafted incentives, clear objectives, and genuine accountability can quickly elevate both team performance and market perceptions, even in highly competitive digital environments.
Cinch Home Services
LaValle’s expertise in home services and reputation management led him to Cinch Home Services, where he helped address the reputational challenges inherent in the home warranty space. By leveraging his experience to refine internal strategies, clarify expectations, and enhance the customer experience, he empowered Cinch to navigate complex market conditions while maintaining stakeholder trust. This phase reaffirmed that building stable, transparent systems remains a key driver of sustained success.
Personal Life
Outside of work, Brian LaValle is a member of the Tampa Bay Buccaneers Drumline, takes pride in his home and its landscaped yard, enjoys observing local wildlife, and spends quality time with his dog, Morty. He also values the camaraderie of playing poker with friends. Looking ahead, LaValle aims to continue applying his intrapreneurial mindset, industry expertise, and people-first approach to drive trustworthy, sustainable growth within the evolving home services landscape.
